Overview: Voter Outreach 101

Voter Registration

Voter Registration is the process of registering new voters and re-registering voters. Voter registration drives are generally targeted in communities with a high numbers of people who are unregistered or people that are highly transient (voters that move a lot)—i.e. conducting a voter registration drive in a new housing community. During the voter registration period your main focus should be on identifying and registering voters. Voter registration tactics include: site based voter registration (voter registration in public areas), canvassing (going door to door), mail programs (mailing voter registration forms to people who are likely to return them), targeted voter registration (voter registration in targeted areas i.e.classroom, healthcare centers, daycare centers, etc. Voter registration documents


Voter Education

Voter Education is the process of educating voters about the election process. This includes information about issues affecting the community in addition to important information about voting process itself. Voter Education tactics include: paid media, press releases about the importance of voting, candidate forums, issue flyers distribution, community public service announcements, voting machine trainings, issues id during canvasses and phone banks, etc. Voter education is often combined with other aspects of your voter outreach program. For example, voter education occurs during voter registration drives and generally focuses on educating voters about where to register, voter registration requirements, and the importance of registering to vote before the general election deadline.


Get Out the Vote (GOTV)

GOTV is the process of turning community members out to votebefore and on Election Day. GOTV is a key component of any voter outreach program. Your GOTV outreach should include a strategy to directly contacting targeted voters andencourage them to vote. These tactics include but are not limited to: door to door canvasses, phone banks, email blasts, ride to the polls program, text message programs, earned media events, early vote programs, and absentee ballot programs. All of the tactics are designed to meet one objective: increase voter contact in your targeted community.

11/07/2017 - 11:46

Louisville, KY — Local education advocates, Jeffersontown High School students and families today will call on the Jefferson County Board of Education to terminate its contract between the Jeffersontown High School and the Jeffersontown Police Department just days after the #AssaultAtJeffersonTown, where school resource officers called the...

01/09/2018 - 15:16

For Immediate Release: January 9, 2018
Contact: Ricardo Ramírez, rramirez@advancementproject.org, (202)-728-9557

Washington – The Trump administration announced this week that it will continue purging the United States from...

01/30/2018 - 00:31

We knew Trump’s first State of the Union Address would not be for us. Since day one, this president’s rhetoric has criminalized people of color and fed off of a whitelash.

The remarks underlined that this administration’s plan is to troll us and deny us. Trump even took a swipe against athletes decrying police terrorism – yes, the same ones whose mothers he called ...

01/22/2018 - 18:07

Washington – Today the U.S. Senate voted to a proposal to end the Trump Shutdown while turning its back on young immigrants. Advancement Project’s national office released the following statement:

“Talk from so-called allies of the movement was tough, but there were no consequential actions to follow,” said Judith Browne Dianis, Executive Director of Advancement Project...

01/16/2018 - 09:47

January 15, 2018
CONTACT: Elana Needle, 201.248.9724
Email: eneedle@raceforward.org

New York, NY –  In today’s divisive environment, pausing to recognize the significance of and need to participate in a National Day of Racial Healing (#NDORH) is vitally important. On Tuesday, January 16, 2018, many organizations, individuals...

01/18/2018 - 12:07

January 18, 2017

WASHINGTON, DC — Advancement Project’s national office is excited to announce that it is one of the final recipients of Colin Kaepernick’s $1 million in 10 months pledge to local and national advocacy organizations. Kaepernick, professional football player and social justice advocate, decided to announce a winner a day over a 10-day period which began...

01/04/2018 - 17:04

WASHINGTON –Last night, the White House announced that the Pence-Kobach Commission is no more – a move that sends relief, yet inquiry as to what the administration’s next move will be to impact citizens’ fundamental right to vote.

Advancement Project has gone on the record stating that the Pence-Kobach Commission would rather misdirect the public and stoke fears about...