Overview: Voter Outreach 101

Voter Registration

Voter Registration is the process of registering new voters and re-registering voters. Voter registration drives are generally targeted in communities with a high numbers of people who are unregistered or people that are highly transient (voters that move a lot)—i.e. conducting a voter registration drive in a new housing community. During the voter registration period your main focus should be on identifying and registering voters. Voter registration tactics include: site based voter registration (voter registration in public areas), canvassing (going door to door), mail programs (mailing voter registration forms to people who are likely to return them), targeted voter registration (voter registration in targeted areas i.e.classroom, healthcare centers, daycare centers, etc. Voter registration documents


Voter Education

Voter Education is the process of educating voters about the election process. This includes information about issues affecting the community in addition to important information about voting process itself. Voter Education tactics include: paid media, press releases about the importance of voting, candidate forums, issue flyers distribution, community public service announcements, voting machine trainings, issues id during canvasses and phone banks, etc. Voter education is often combined with other aspects of your voter outreach program. For example, voter education occurs during voter registration drives and generally focuses on educating voters about where to register, voter registration requirements, and the importance of registering to vote before the general election deadline.


Get Out the Vote (GOTV)

GOTV is the process of turning community members out to votebefore and on Election Day. GOTV is a key component of any voter outreach program. Your GOTV outreach should include a strategy to directly contacting targeted voters andencourage them to vote. These tactics include but are not limited to: door to door canvasses, phone banks, email blasts, ride to the polls program, text message programs, earned media events, early vote programs, and absentee ballot programs. All of the tactics are designed to meet one objective: increase voter contact in your targeted community.