Overview: Voter Outreach 101

Voter Registration

Voter Registration is the process of registering new voters and re-registering voters. Voter registration drives are generally targeted in communities with a high numbers of people who are unregistered or people that are highly transient (voters that move a lot)—i.e. conducting a voter registration drive in a new housing community. During the voter registration period your main focus should be on identifying and registering voters. Voter registration tactics include: site based voter registration (voter registration in public areas), canvassing (going door to door), mail programs (mailing voter registration forms to people who are likely to return them), targeted voter registration (voter registration in targeted areas i.e.classroom, healthcare centers, daycare centers, etc. Voter registration documents


Voter Education

Voter Education is the process of educating voters about the election process. This includes information about issues affecting the community in addition to important information about voting process itself. Voter Education tactics include: paid media, press releases about the importance of voting, candidate forums, issue flyers distribution, community public service announcements, voting machine trainings, issues id during canvasses and phone banks, etc. Voter education is often combined with other aspects of your voter outreach program. For example, voter education occurs during voter registration drives and generally focuses on educating voters about where to register, voter registration requirements, and the importance of registering to vote before the general election deadline.


Get Out the Vote (GOTV)

GOTV is the process of turning community members out to votebefore and on Election Day. GOTV is a key component of any voter outreach program. Your GOTV outreach should include a strategy to directly contacting targeted voters andencourage them to vote. These tactics include but are not limited to: door to door canvasses, phone banks, email blasts, ride to the polls program, text message programs, earned media events, early vote programs, and absentee ballot programs. All of the tactics are designed to meet one objective: increase voter contact in your targeted community.

04/20/2018 - 17:09

WASHINGTON – On April 20, 1999, two students in their senior year entered Columbine High School in Littleton, Colorado and opened fired, killing 13 people and injuring 24 others. In the 19 years following the tragic shooting, the nation has mourned the loss of over 140 students and educators in school shootings, including those slain in Newtown, Connecticut, and Parkland, Florida. As...

04/24/2018 - 14:33

WASHINGTON – Data released today by the U.S. Department of Education’s Office of Civil Rights finds that Black students in the United States continue to be restrained, suspended and arrested at higher rates than all other students. The findings, a result from a national survey of all public schools during the 2015–2016 school year, reports that 31 percent of Black students were...

05/21/2018 - 14:19

JEFFERSON CITY, Mo. – The League of Women Voters of Missouri and the St. Louis and Greater Kansas City Chapters of the A. Philip Randolph Institute (APRI) are seeking immediate relief to protect Missouri voters from being disenfranchised in the 2018 primary and general elections as a result of the state’s ongoing violation of federal voting rights law.

Today, Dēmos,...

04/17/2018 - 15:12

Secretary of State, Department of Revenue in Knowing Violation of the National Voter Registration Act of 1993

JEFFERSON CITY, Mo. – The League of Women Voters of Missouri and the St. Louis and Greater Kansas City Chapters of the A. Philip Randolph Institute today...

04/06/2018 - 15:06

Washington – Yesterday, U.S. Immigration and Customs Enforcement (ICE), Homeland Security Investigations (HSI), Internal Revenue Service – Criminal Investigation Division and the Tennessee Highway Patrol (THP) carried out an immigration raid at a meat packing plant in Grainger County, Tennessee, resulting in administrative arrests and detainment for more than 100...

03/08/2018 - 12:07


Nailah Summers
(305) 393-2521, nailah@dreamdefenders.org
Misha Cornelius
(510) 318-1020, mcornelius@advancementproject.org

MIAMI – Today, youth justice organizations and...

03/09/2018 - 17:30

March 9, 2018

Nailah Summers
(305) 393-2521, nailah@dreamdefenders.org

Zerline Hughes
(202) 487-0967, zhughes@advancementproject.org



04/13/2018 - 14:54

VOTE v. Louisiana, a Case Filed by People on Probation or Parole Demanding their Right to Vote, Will Move Closer to Victory as Plaintiffs Prepare to Take Fight to Louisiana Supreme Court and the Legislature

Baton Rouge – Today, the Louisiana Court of Appeal for the First Circuit affirmed dismissal of litigation in VOTE v. Louisiana, which challenges...

05/21/2018 - 17:05

WASHINGTON – On Friday, May 19, a school shooting claimed the lives of 10 people and injured at least 10 others at a Santa Fe High School in Santa Fe, Texas. The shooter, seventeen-year-old Dimitrios Pagourtzis, walked on campus and opened fired killing eight students and two teachers. As state policymakers like Governor Greg Abbott begin to coordinate community...

03/13/2018 - 11:57

WASHINGTON – In the wake of Atty. Gen. Jeff Session’s announcement today to to “improve” school safety and better enforce existing gun laws, Advancement Project’s national office released the following statement:

“The writing is no longer on the wall; it’s on the books. Atty. Gen. Jeff Sessions’ announcement today to award lucrative grants to police...