Overview: Voter Outreach 101

Voter Registration

Voter Registration is the process of registering new voters and re-registering voters. Voter registration drives are generally targeted in communities with a high numbers of people who are unregistered or people that are highly transient (voters that move a lot)—i.e. conducting a voter registration drive in a new housing community. During the voter registration period your main focus should be on identifying and registering voters. Voter registration tactics include: site based voter registration (voter registration in public areas), canvassing (going door to door), mail programs (mailing voter registration forms to people who are likely to return them), targeted voter registration (voter registration in targeted areas i.e.classroom, healthcare centers, daycare centers, etc. Voter registration documents


Voter Education

Voter Education is the process of educating voters about the election process. This includes information about issues affecting the community in addition to important information about voting process itself. Voter Education tactics include: paid media, press releases about the importance of voting, candidate forums, issue flyers distribution, community public service announcements, voting machine trainings, issues id during canvasses and phone banks, etc. Voter education is often combined with other aspects of your voter outreach program. For example, voter education occurs during voter registration drives and generally focuses on educating voters about where to register, voter registration requirements, and the importance of registering to vote before the general election deadline.


Get Out the Vote (GOTV)

GOTV is the process of turning community members out to votebefore and on Election Day. GOTV is a key component of any voter outreach program. Your GOTV outreach should include a strategy to directly contacting targeted voters andencourage them to vote. These tactics include but are not limited to: door to door canvasses, phone banks, email blasts, ride to the polls program, text message programs, earned media events, early vote programs, and absentee ballot programs. All of the tactics are designed to meet one objective: increase voter contact in your targeted community.

11/07/2017 - 11:46

Louisville, KY — Local education advocates, Jeffersontown High School students and families today will call on the Jefferson County Board of Education to terminate its contract between the Jeffersontown High School and the Jeffersontown Police Department just days after the #AssaultAtJeffersonTown, where school resource officers called the...

09/04/2017 - 20:00

Washington – Today, it was announced that Donald Trump will end Deferred Action for Childhood Arrivals, or DACA. DACA came to fruition after Dreamers organized and applied pressure on the Obama administration for a measure that would protect them from deportation. Advancement Project’s national office released the following statement:

“Trump has already embraced white...

09/15/2017 - 12:50

WASHINGTON – On September 15, former St. Louis police officer Jason Stockley was found not guilty of killing Anthony Lamar Smith. Advancement Project, a national racial justice organization, released the following statement in response:

“The killing of #AnthonyLamarSmith is essentially a premeditated execution,” said Judith Browne Dianis, Executive Director of Advancement Project’...

09/26/2017 - 20:00

Baton Rouge, La. – Today, Advancement Project filed an appeal brief in the Louisiana Court of Appeal asserting the right to vote for Louisiana citizens on probation and parole. The appeal is part of an ongoing appeal of a trial court ruling that allows Louisiana to continue to deny the ballot to tens of thousands of Louisianans.

Advancement Project’s national office, a...

10/09/2017 - 20:00

Advancement Project’s National Office does not stand for the suspension of girls and boys of color for being assertive, sassy, nor outspoken – all issues that could otherwise be approached with restorative and supportive tactics by school administrators. Advancement Project’s National Office equally rejects punitive practices currently facing adults of color in professional environments...

10/17/2017 - 20:00

MIAMI – On October 18, the Power U Center for Social Change, in collaboration with local, state and national civil rights organizations including Advancement Project, hosted a direct action releasing a new report...

08/31/2017 - 20:00

Washington – Yesterday, the Florida Supreme Court ruled in favor of Gov. Rick Scott’s efforts to disempower State Attorney Aramis Ayala in order to impede prosecution reform. Advancement Project, a national racial justice organization that filed an amicus brief with other allies (available here), issued the following statement:...